About us
At &SOWHAT, individuality meets conscious beauty—where expert care, self-expression, and truly clean, organic haircare come together in a space designed for you to feel confident, understood, and authentically yourself.At &SoWhat, we value individuality
we have created a relaxing and comfortable atmosphere where you can be and feel yourself and know that you are in good hands.
We are an experienced team, who are here to listen to your ideas and offer the best professional & personal advice. We aspire to create the most up-to-date self-expressive look for you every time you visit.
Who are we?
We are a team of 6 certified hairstylist professionals with an extensive experience in salon and events in fashion .
We are an experienced and friendly team, who are here to listen to your ideas and offer the best professional & personal advice. We aspire to create the most up-to-date self-expressive look for you every time you visit, and we strive to exceed your expectations.
Our Mission
We offer high-quality Organic beauty services to make your day!
We aspire to create the most up-to-date self-expressive look for you every time you visit, and we strive to exceed your expectations.
We believe and champion sustainable beauty and our primary concern is to offer you real organic and biodanymic haircare free of nasty ingredient – what is best for you, our team and the environment!
We care deeply about your haircare and the environment.
&SoWhat has carefully researched and has chosen the perfect cocktail of products that share our concerns and mind-set, we are constantly researching the most cleanest product free of chemicals.
We are committed to our green Cosmetics!!!!
WHAT WE DO DIFFERENTLY
For 7 years, we’ve led Portugal’s organic haircare market. We go beyond “natural” with truly clean, biodynamic products—free from harmful ingredients, sustainably produced, and delivered in eco-conscious packaging. Our expert team delivers personalized, high-performance results while prioritizing your health, your hair, and the environment
Organic straightening replaces harsh chemicals with coconut-based formulas rich in vitamin E, reducing damage while smoothing and strengthening hair
Grey coverage without peroxide using plant-based catalysts, delivering colour while protecting, nourishing, and stabilising hair and scalp.
Botanical, water-based colour covers up to 90% grey without PPD, adding colour safely without lifting, damage, or scalp irritation.
- Ammonia-free clay bleach and plant-based actives lighten hair gently, ensuring high performance, shine, and respect for hair integrity.
9
Years In Business
3456
Happy Customers
1
Professional Awards
Why Choose Us?
- Honest and flat-rated beauty services
- One to one friendly personalized advices and services
- Free no-obligation consultations
- Flexible and reliable service to meet your need
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Booking on-line and Continued after-care advice and support
- A warm and comfortable place to receive you
Our Values
- Focus on our green chemistry and sustainable organic and biodynamic filosofy
- Spreading happiness and professionalism through all we do
- Keep creativity and artistry at their best
- Continue educating ourselves with new trends & demands
