Our Services

Popular and in-demand

Organic and botanic Color

Many hair coloring effects do not involve lightening the hair, just adding colour; effects like grey coverage, enriching, or darkening the hair. Peroxide is a bleaching agent, so why use bleach for adding colour? The reason is, that in a regular salon even black hair dye requires hydrogen peroxide developer to activate. For our non Amonium color we use a catalyser made of a flower called illipe for our colors. Our permanente and semi permante color Made of 35% of Sage will give your hair and your scalp will be protected , nutrished and stabilized. We can also offer you a demi permanente color made of a flower named papa miele. It contain high level of sugar that will bring to your hair a strong nutrition. its the perfect color for those that need and color and at the same time a treatment.

Highlight & Balayage

&SOWHAT offers ammonia-free highlights and balayage using innovative techniques for seamless blends and natural dimension, preserving hair health, enhancing shine, and delivering soft, luminous, personalised results.

Regular salons still use high lift colourants, oil and powdered hydrogen peroxide developer to lighten the hair. Our bleach is made of argila have no ammonium and have no sintetic ingredient.

Hair Cut

We have 3 haircut specialists in our team who can give you a complete make-over with just a haircut.

Wish to experiment with a new look? Fear not. We are here to guide and help you with a makeover.

STRAIGHTENING & RELAXING

t could be a kink, an off fringe, curly side bits, curly top section, afro, chemo curls, whatever; relaxing hair has always been just about the most damaging thing you can do to hair and to your health. The chemicals used to relax or straighten hair are very strong such as formoldheyde and cabocisteina, and severe hair damage from hair straightening is more common than any other form of chemical salon service. we use an organic acid and an riched formula made of coconut rich in vitamine E

BLEACHING & HIGHLIGHTING

Our colouring and bleaching world offers unique agricosmetic benefits, enveloping fragrances and feelings, perfect coverage performance and absolute respect for hair.

Intense and long-lasting nuances allow exploring the universe of colours and creating brilliant and refined fashion effects, making use of the beneficial properties of extraordinary plant-based active ingredients which simultaneously regenerate the hair structure.

Smoothing, nourishing and polishing colour treatments, enriched with high-quality micro-pigments, biodynamic extracts, pure oils and plant proteins.

SPA & HAIR TREATMENT

Spa & Hair treatment

Organic hair treatments at &SOWHAT nourish, repair, and protect using biodynamic ingredients, delivering deep care, scalp balance, and naturally healthy, radiant hair without harsh chemicals.

Bridal

&SOWHAT offers bespoke bridal hair services at home, delivered by a team of fashion-trained hairstylists. We create personalised, long-lasting styles, ensuring a calm, luxury experience and flawless, natural beauty on your special day.

Editorial

&SOWHAT’s award-winning team creates editorial and fashion work with strong artistic direction, combining innovation, precision, and trend expertise to deliver high-impact looks for campaigns, shoots, and runway projects.

Have Other Queries?

Is there anything else you need help with? Just get in touch with us.

Frequently Asked Questions

Does our color contain ammonia, PPD, or resorcinol?

Answer: No

Does the color cover 100% of white hair and last as long?

Answer: Yes

Do we only offer botanical color (made entirely from plants)?

Answer: Yes, we do

Does the bleach contain ammonia?

Answer: No ammonia